Samsung, a leader in electronics, needed an easy way to gather and present collected marketing research to international teams to ensure that all teams stay on target at all times.
The goal for this project was to use the least amount of text possible in order to avoid translation issues, and to make it both easy-to-use and compelling for users.
Our solution was to develop a deep content interactive intranet video, integrating data sheets and hundreds of images corresponding to different market segments. Each demographic was given a different page that visually fit that user, letting the teams get a feel for their consumers at a glance, while being able to dig deeper for more information.
